Citation Building Service

Local citations play a crucial role in making your business more visible on Google’s SERPs. A citation is an online reference to your business’s name, address and phone number (NAP) and they play a similar role to backlinks in the traditional SEO playground. Citations tell Google’s web crawlers where your business is located as well as providing information about what industry your business operates in.

Citations are one of many key components that help to influence rankings. However, it’s better to view them as important signals that validate to Google the legitimacy of your business. Citations from reputable business directories increase Google’s degree of certainty that the information they have about your business is valid and that you are indeed part of a community.

Generic citations go into basic directories such as Yelp. These directories are not attached to any business model, niche, or location. They don’t care whether you own a business, manage a non-profit organization or oversee a government agency. We use these as foundation citations making sure our clients are listed on the main authority generic sites.

Niche-specific directories tell the audience and Google what industry your business operates in. Our team will do research to find the best Niche related sites that we can build for your business thus helping build authority and relevancy.

Geo-specific citations are based on location. As you can imagine, they help Google identify exactly where your business is placed on the map. For this reason, citations on a county and state level tend to favour businesses who want to boost their local SEO since they help to put your business on the map.

Yes. Making your NAPs inconsistent across directories will only confuse Google and it’s easy to see why. If you ask a group of people for directions to a city’s train station and they all give you different bits of information, you will only be left confused and unsure who to trust. It’s the same with Google. You need to build trust with Google by providing the correct information of your business in all of your citations. A wide network of business directories that all communicate the same information about your business to Google will help you achieve a higher ranking in the local search results.

We aim to complete our Local Citations Service orders within 14 working days (Monday-Friday). Our robust and efficient approach has consistently completed 95% of all our orders within 14 working days or less, with a delay of only a day or two on certain occasions.

When you place an order for citations, normally you will have to provide a description of your business.  This will then be published on all business directories.

Using an array of tools, we take the business description that you’ve provided and re-craft it to be more unique without changing its meaning. We achieve this by re-phrasing certain sentences through the use of synonyms and literary innovation.

This is an effective way of improving the indexability of your citations, as proven by our tests since Google values each citation as being more unique in terms of content.

If you do not wish for descriptions to be spun, that is fine with us, there is an option in the order form to select this or not.

In the past, we paid providers to build citations, yet we continually found as few as 5% of them ever being indexed.

To overcome this, we not only spin the descriptions but also send them via our indexing tools.

This is difficult to answer because there are so many variables that affect it. Citations are frequently not indexed well but we are consistently finding new innovative ways of achieving a higher indexability rate than our competitors.

Currently, after 30 days of order completion, our index rate is approximately 70%. Like any type of backlink, citations can and will drop out of the Google index over time, so older orders might require you to run them back through an indexing tool yourself, or reach out to our team and we would be happy to run them again for you.

Yes. As part of our service, we conduct a full citation audit of your website to identify any existing citations. Any that are found are put under the microscope, with our staff meticulously measuring their value by checking whether they are correct, incorrect or duplicate. This information is then listed in a report. We will never build on sites which your company is already listed on.

When you receive your Google Sheets report, some of the citations might say ‘pending,’ especially the niche and geo-specific ones. This basically means we have submitted the citation, but the site has not yet approved it. This is something not to worry about and is actually very common. If after 40 days from your order completion you manually check the site and you’re not showing, simply send our team an order update and we will check and replace any links pending. They may be replaced with the generic listing if no further niche or geo ones are available.

For each order, we create a new free Outlook account to build the citations with. This is to prevent you from being spammed or pestered from the citation sites. Also means our team have quick, easy access to verify all listings.